In today’s fast-paced, digital-first world, attention has become one of our most valuable—and limited—resources. At its core, attention span refers to the amount of time a person can stay focused on a task before becoming distracted.

Over the past two decades, that span has dramatically decreased. In the early 2000s, the average attention span was around 12 seconds. Today, it has shrunk to just 8 seconds. For younger generations like Gen Z, especially in the realm of digital advertising, that number drops even further—to a fleeting 1.3 seconds.

s we step into 2025, the world of CGI and e-commerce visualization is brimming with opportunity and innovation. From advanced rendering techniques to the growing importance of sustainability, the trends ahead promise to reshape how businesses connect with their audiences. Discover SYNERGY's key insights and strategies to help you stay ahead in this dynamic landscape.