Traditional photography offers a sense of authenticity, capturing real-world textures and lighting. However, it can require plenty of resources and efforts in planning and setting up the shoots. On the other hand, advancements in 3D modeling and rendering software now allow brands to digitally create photorealistic, interactive product visuals faster and at scale.

In the fast-growing world of e-commerce, visuals are everything. Unlike physical stores where customers can browse and touch the products, online stores rely solely on product images to guide purchasing decisions. These images represent the items in the digital space and hold the power of making the first impression on customers. That’s exactly why visuals play such a crucial role in shaping customer perception, building trust and influencing buying behavior.

In today’s fast-paced, digital-first world, attention has become one of our most valuable—and limited—resources. At its core, attention span refers to the amount of time a person can stay focused on a task before becoming distracted.

Over the past two decades, that span has dramatically decreased. In the early 2000s, the average attention span was around 12 seconds. Today, it has shrunk to just 8 seconds. For younger generations like Gen Z, especially in the realm of digital advertising, that number drops even further—to a fleeting 1.3 seconds.